WILLEMSTAD – May 27, 2024 – AFC Ajax and the Curaçao Tourist Board have extended their collaboration. Curaçao has been the sleeve partner of Ajax since January 2020, and will remain so until January 2025. The partnership as Official Partner has been extended until 2027.
Mr. Cas Biesta, Interim Commercial Director at AFC Ajax, stated: “We are very grateful to Curaçao Tourist Board for their demonstrated trust. Over the past few years, Ajax and Curaçao have truly connected in multiple ways. Besides visibility on and around the fields, the partnership has also brought about various collaborations in the Netherlands and in Curaçao. We are very pleased with this extension for the next three years. We look forward to sharing the hospitality and our wonderful experiences of Curaçao with everyone.”
In turn, Mr. Muryad de Bruin, Counterpart Director at CTB, stated: “With this extension, we complete the five-year anniversary as sleeve partner. The visibility on the sleeve of the iconic Ajax shirt has contributed internationally to greater awareness and appreciation for our beautiful island, among football viewers in general and Ajax fans in particular. Starting in January, we will continue as Official Partner and will remain visible in various ways in the stadium, on TV and on social media. And we will continue to organize fantastic contests with prizes for fans.”
